Selling a home is about selling a story – a lifestyle.
You want potential buyers to look at the pictures of your listing and envision creating a life there. You want them to daydream as much as possible.
According to the National Association of Realtors, 9 out of every 10 homebuyers use the internet to search for a home, and nearly 52% turn to the internet first.
As a seller, that means that your potential buyers in the Phoenix area are looking on MLS, Zillow, Trulia, etc., as we speak, and the pictures they find online make ALL the difference.
Poor presentation gives people the wrong type of images to daydream with, and it will make it more likely that you will attract buyers who are only looking for a deal.
Here are 5 things that you can do to make your home stand out from the rest.
#1 – Declutter
The first thing you can do is simply remove your personal possessions. Make sure there’s not a bunch of extra stuff sitting on the counters, clear some space on the shelves, and keep wall hangings to a minimum.
One of our personal favorites is closets. At a minimum, you’ll want to remove half of your wardrobe from the closet before you take a picture. The more stuff you have in there, the smaller the space looks.
Decluttering any space will make it look bigger and help the potential buyer to envision their personal belongings in the home, instead of yours.
#2 Remove People & Pets
We see this one ALL the time and it’s never good! Pictures of your home should be free from people and pets. Bob and Fluffy have to go. No potential buyer wants to see the current homeowner in the home! It ruins their daydream and fantasy. And pets are just as bad, if not worse.
Make sure that the pictures of your home are just that; pictures of your home. Keep people and pets out of it. Stage your pictures, take them deliberately, and let potential buyers see nothing but the home itself.
#3 Make it Light & Bright!
If you take pictures in low-light on a cloudy day, you’re going to get dull, gray pictures that are going to attract very little attention. Or again, the wrong kind of attention.
Use quality lighting, and take advantage of natural light from windows. Take your pictures in the early morning or late afternoon, when the light is warmest. All of this can go a long way towards making a space look light and bright.
Light and bright pictures make a home look clean, livable, approachable, and happy… and that’s exactly what you want the buyers to see.
#4 Highlight the ‘Jewels’
This one may seem obvious, but it’s important to take pictures that highlight the jewels of your home. For example, if you have a spacious back yard with shade from mature orange trees, show your potential buyers.
Kitchens and bathrooms are always big sellers, so if you’ve made any improvements, have a jacuzzi tub, or have matching new appliances in the kitchen, show those off as well.
Community amenities matter here, too. If you have a community recreation center, pool, or neighborhood garden, take pictures and add them to your listing. Remember, you’re selling a lifestyle. So, if one of the highlights of your home is the neighborhood, show that to your buyers.
#5 Call in a Professional
This is very simple but can’t be understated: if you are selling your home yourself, it’s worth investing in a professional photographer. And if you’re hiring a realtor, make sure they are including this as part of your listing.
We’ve seen it time and time again, where a seller or an agent used a cell phone to take and upload pictures of the home.
A photographer with experience in real estate and staging will help you capture everything we’ve talked about and then some. They know exactly what to remove from the room, how to make the most of the light, and which angle to shoot from so that the rooms look big and spacious.
In short, they’ll capture you the most beautiful impressions of your home. And that’s what you want.
For every home we list, we invest in hiring a professional photographer to give your home the best chance to stand out. If you need help with selling your home, please contact us.